Fresh and Easy ain’t so easy
August 13, 2008, 8:05 pm
Filed under: food, mommyblog, Uncategorized, west valley phoenix

I was so excited to have Fresh and Easy open near me.  Convenient, healthy, pre-made meals, that I could just stop and grab on my way home.  Because it was owned by Tesco, a British company, I was hoping for some international flair.  Well they do have samosas and frozen Indian entrees.  But what a disappointment! 

The store is communist era spartan, with a warehouse feel, in a small store space.  The pre-made food isn’t that healthy (white rice instead of brown, for instance) and not very kid friendly either.   Despite touting themselves as environmentalists, they give you more plastic bags than you could shake a stick at for your groceries.  And, they plastic wrap fruit (four apples plastic wrapped together–Why?)  And, there’s not really a good enough selection of everyday stuff to do your regular grocery shopping.  So, Fresh and Easy is definitely an extra trip.

On the bright side, is that they have good sauces (like Thai peanut sauce), the frozen Indian entrees mentioned above are tasty, and whole wheat pizza dough which I haven’t been able to find elsewhere  is admittedly awesome.  Did I mention cheap wine?  That is a plus.  Also, their economic woes are my gain, as they give out a $5 off a $20 puchase coupon every week and, discount aging items 50%.  Do I care if my watermelon is past its sell by date?  No I don’t.  However, I predict that Fresh and Easy won’t be long for this neck of the woods (Phoenix West Valley).  You’ve got to be junk foody and mass appeal or go whole hog organic earthy crunchy international.  Can’t please everyone you know. 

What prompted this post is a nightmarish trip I took there yesterday with Q (almost 2) and T (almost 4).  It’s self serve check out.  Fine and dandy, but if you’re buying liquor or you’re using a coupon (and I was doing both) you need a salesperson to come and enter things for you.  This may be an effecient use of me by Tesco, because they don’t have to pay me to check out my groceries or to wait for their salesperson to view my license and enter my birthdate, but it’s not an efficent use of Tesco for me.  Also, forced to self-scan my coupon, I heard a reassuring beep and assumed all was well.  It wasn’t, so since I wanted my bleeping  $5 off, I had to get a void.  Meanwhile my children are losing it, screaming and running away and refusing to sit in the cart.  Did I mention how hard it is to scan and bag your own groceries with two small cranky children to keep track of?  Admittedly this is my fault, as I made this stop post daycare, and I should have known better.  By the time we got out of there we were no longer fresh or easy, but rather cranky and pissed.


World Wildlife Zoo, Glendale, Arizona
January 13, 2008, 10:43 pm
Filed under: mommyblog, west valley phoenix, world wildlife zoo

 OK World Wildlife Zoo, I want to hate you, but I can’t.  At first you shocked me with your political incorrectness.  You can feed the giraffes!  Stuff the fat animals in the petting zoo with even more food!  Animals behind chain link fences!   With nowhere to hide so you can always see them!  Up close!  $16 admission!  Small and smelly aminal viewing buildings!  Albino baby animals bred for your viewing pleasure!   Baby tigers! 

…..But yet, you are 10 minutes away from me.  You have a train for $3.00 that my son dearly loves.  You have a merry go round for $1.50.  Nothing off-limits to strollers.  You have some shade and some big trees.  You are open 364 days a year–even Sunday and Thanksgiving and New Year’s.  You have a playground, and a merry go-round and a boat ride and a sky ride.  We can feed the giraffes.  And an aquarium and a log flume is coming.  Oh, politically incorrect zoo, we have a season pass.  And we love you, even though I didn’t want to.